On September 10th, 2016 the year\’s major marketing event Spotlight 2016 occurred in Radisson Blu Iveria hotel. For the second year PASHA Bank was the sponsor within the event.
Spotlight comes about since 2013 but it hosts Georgian marketers and various professionals to talk about their knowledge of people and colleagues. This current year above 450 guests attended the case, such as PR and marketing specialists in the local and international companies, advertising agencies and others merely interested in the subject.
Last year PASHA Bank launched a whole new project Spotlight Marketing Library that aims to manufacture a single comfortable space with all the professional literature in Marketing, Branding, PR and other related fields which will be for everyone excited about these topics.
This year PASHA Bank donated greater than 50 books into the library and people Spotlight guests who registered within the Spotlight Marketing Library stand received free reader leaves PASHA Bank.
\”PASHA Bank operates in Georgia for Several years already and through this period we\’ve got regularly supported educational and professional projects. Spotlight is among this type mainly because it produces a platform for marketing and advertising professionals to show their experience and knowledge jointly. We have been proud to sponsor Spotlight for any second skill and the mutual projects Spotlight Marketing Library and analytical rubric on Marketer.ge are certainly well-liked by those enthusiastic about the sphere.\” C said Anano Korkia, Head of PR and Marketing at PASHA Bank.
?Our cooperation with PASHA Bank started Two years ago furthermore, as next the Bank sponsored Spotlight twice, the playback quality records ones are public and viewed by 1000s of users. We have also joined our forces on two major projects: Spotlight Marketing Library where one will obtain the newest professional literature that may be dropped at it by PASHA Bank and our favorite rubric on Marketer, where we translate and publish the analytical articles by Harvard, Stanford, Kellogg. Our partnership with PASHA Bank is a great one of companies\’ productive collaboration and also the initiatives that may from PASHA Bank possess a lasting influence on the introduction of our business society since the books, articles and videos are consumed by many people on a yearly basis.\”-said Ako Akhalaia, founder of Marketer.